About Us Founded in the heart of London in 1985, Diva is an independent online women's fashion retailer specialising in ready-to-wear dresses. Our Mission Our mission has consistently been to produce innovative styles with an emphasis on quality, cut, fabric and finish. Diva's patterns are original from initial design through pattern-cutting to manufacture. All our garments are produced in the UK. The brand is known for quality stretch fabrics as well as for sharp figure-flattering silhouettes with a vintage flair. Our Products Diva’s garments are aimed at the fashion-conscious woman who strives to create a memorable look from day to night. Whether it is a night out, a special occasion or a work day, with Diva you will be able to stand out from the crowd. Diva’s glamorous fitted dresses can be seen worn by many celebrities, including Nigella Lawson, Carol Vorderman, Carol Kirkwood (BBC Breakfast), Stephanie McGovern (BBC Breakfast), Olympian Denise Lewis, Norah O’Donnell (CBS This Morning) and Melanie Brown (Mel B). Our dresses are primarily sold through Diva’s website. However, you can also visit our London Showroom or the large number of independent boutiques throughout the UK and Europe that offer our range.